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Data
Targeting

Google and Facebook work really well to get patient leads. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high CPC for patients. In some niches, it can be $100 or more. But you get the most relevant leads because they are SEARCHING for a solution. Because of that, you will always pay a premium for those people.

Facebook allows you to target any major demographic or interest. You hope that the lower cost offsets the fact that many people who see the ads are unqualified. You get leads but many are worthless.

Someone who is not sold on the idea of a Cosmetic Procedure seeing an “Amazing offer” on one, is as unqualified as offering free Lamborghini test drives to homeless people. All of this leads to not realizing a proper ROI.

So how can you get the cost of Facebook with the quality of Google Search? It’s simple. Build a list of people who are searching for what you offer (Coolsculpting, Sculpsure, Emsculpt, Vanquish Body Contouring or any type of Cosmetic Surgery) and are browsing websites that indicate they are going to make a purchase.

How do you do that? Well, that is the secret sauce.
Want the “Secret Sauce”? Then continue below…

Nothing can predict your future patient’s purchases like their current activities.

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Machine
Components

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Power Source

We start with our database of 225 million Americans and our source of over 15 billion data-points across the internet.

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Linear Actuators

Through our publisher agreements we buy website data and match their behavior back to our database. This builds a realtime record of web behavior.

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Electric Motors

Based on the Niche, we pull a localized data set of people who have started down the path to purchase.

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Touch

We create a new file Weekly of everyone in your market pursuing a purchase. This file is then loaded onto Facebook, Adwords and other online Ad platforms.

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Manipulation

Now with our pixel on your site we can measure what the most interested prospects are doing differently to optimize for a tighter targeting set. From there we can load client sales into our platform. We do a reverse lookup to dial it in further.

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Rolling Robots

With this kind of set up, we find the signal in the noise and we always get the most accurate targeting with the lowest acquisition costs. We remove the guesswork.

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Identifying
InMarket Patients

What you don’t know, is killing your business. You have to know what you don’t know, and that’s one of the biggest challenges.
3% of your knowledge is what you already know. 7% is what you know you don’t know. 90% is what you don’t know you don’t know. When you’re looking at your market, we have technology that lets you identify the 90% — what you don’t know you don’t know. Demographics targeting doesn’t let you find people before they’re entering into the market, only after they have raised their hand and started getting circled by the rest of the sharks in the pond — your competition.
Whoever shows up in front of your prospect first gets to set the buying perspective and controls how that person sees the problem… and how they see the solution. If you don’t have a system that’s telling you when someone is entering into the market, it’s going to be impossible for you to dominate your competition and you’re always going to be bidding against competitors trying to stay in front of the same person.
The definition of a competitive advantage is to get highly targeted patients, lower cost per acquisition, or both. It’s possible to get both — by advertising to people before they start the buying cycle. By tapping into what you don’t know that you don’t know.

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Addivino
Program

The only way to avoid being a “me too” MedTech advertiser is to harness something Disruptive, and Exclusive.

In layman’s terms “It’s the best and you’re the only one in your market that has it.” Data based Marketing is what gives your practice the ability to achieve Market Supremacy.

So How Does This Help You?

Imagine being able to deploy a special software that’s tracking hundreds of millions of people.

And, it can actually predict exactly who’s going to buy and when. All we can say is there will be a practice in your market deploying this tech, question is will it be you?

• We work across Billions of URL’s, so we can recognize people as they go from site to site.
• Cookies expire after 4 weeks on average, ours never do as we are following real people. We are also not limited to retargeting on only one platform. We also know when someone is no longer”InMarket”.
• Our program gives us a localized list we can load across multiple platforms on or offline. These platforms are supplied with a “hash” known as a SHA256, which they all accept. We harvest a new list of people to target every week and remove those no longer in the market.
• Limited Availability.
• Exclusive Territories.

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What
Our Customer Says

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Sandra Wills

| Customer

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Alex Watson

| Customer

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Mark Colin

| Customer

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